An analysis of media competence from the Peruvian cinematographic violence

Keywords: cinematographic violence, audiovisual violence, Peruvian cinema, media competence, Peruvian audience, ideology and values

Abstract

The overrepresentation of cinematographic violence and the incipient formation of media skills in Peru invite one to wonder how the Peruvian audience analyzes violent films. This article addresses media competence qualitatively and from the dimension of ideology and values. Six focus groups were conducted with men and women of different ages, based on violent scenes from two Peruvian films. The results show that there is a development of competencies within the dimension studied. However, these capacities converge with forms of naturalization of violence, relativization of its effects and certain gaps in the ethical judgment that grounds its consumption. The research contributes to an understanding of the factors and nuances that surround the critical capacities of the audience, beyond self-perception and mastery of technologies. At the same time, it opens debates on the relationship between cinema and violence from the subjectivity and critical judgment of the spectator.

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Author Biographies

Chiara Hartley-Menini, Universidad Peruana de Ciencias Aplicadas

Licenciada en Comunicación Audiovisual y Medios Interactivos, Asistente de Aprendizaje a distancia en la Facultad de Publicidad de la Universidad Peruana de Ciencias Aplicadas y Representante legal de Chiara Hartley photography.

Jair-Augusto Rolleri-García, Universidad Peruana de Ciencias Aplicadas

Docente en la Facultad de Comunicaciones de la Universidad Peruana de Ciencias Aplicadas. Magíster en Antropología por la Universidad Nacional Mayor de San Marcos y Candidato a Doctor en Sociología por la Pontificia Universidad Católica del Perú. 

Eliana Gallardo-Echenique, Universidad Peruana de Ciencias Aplicadas

Ph.D. en Tecnologías Educativas: e-learning y gestión del conocimiento en la Universidad Rovira i Virgili (España). Calificada como investigadora CONCYTEC en el Registro Nacional de Ciencia, Tecnología y de Innovación Tecnológica – RENACYT (Código P0030507). Profesora investigadora a tiempo completo de la Facultad de Comunicaciones de la Universidad Peruana de Ciencias Aplicadas (UPC). Áreas de investigación: comunicación digital, competencia digital, tecnologías digitales, e-learning.

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Published
2021-03-23
How to Cite
Hartley-Menini C., Rolleri-García J.-A. . y Gallardo-Echenique E. (2021). An analysis of media competence from the Peruvian cinematographic violence. Cuadernos de Documentación Multimedia, 32, e84339. https://doi.org/10.5209/cdmu.84339
Section
Articles