Digital transformation and presentation of web content in tourist destinations of industrial heritage
Abstract
This research studies the level of digital transformation of some industrial heritage spaces, previously selected for their great historical, architectural, or technical interest. An extensive bibliographic review is carried out, the contents of the web pages, the main source of information for the potential or real visitor, are analyzed, and three levels of digital effectiveness are established based on the fulfillment of a series of variables distributed in several thematic blocks. The results present the value of offering a specific profile of industrial heritage tourist destinations, appreciating the existing connection between visitors, visited spaces and available resources; the interaction of these three elements with the surrounding territory, fostering a new competitive capacity at the local level; and the projection of each tourist destination in a modern and attractive way. The analysis carried out is easily applicable in any heritage environment and offers the result of the digital transformation experienced by cultural tourism in places of old industrialization.
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