Solidarity markets in Morocco: creative platforms for the commercialization of cooperative products. Case of the province of Larache

Abstract

In the face of the lack of recourse to modern transaction modalities, the main problem of the solidarity product lies in the market, where factors such as the dominance of large companies, competition from experienced businesses, and stringent requirements for obtaining authorizations come together. Despite the multiple efforts made to valorize this product, the problem persists. The solidarity market is among the mitigation alternatives implemented by public authorities, which has allowed support for some cooperatives but not for the majority, especially those lacking the necessary certifications. Such exclusion calls for the search for new functions that can satisfy a large number of active cooperatives and, consequently, a large number of people in need, usually scattered in rural areas. This is what we propose to discover through an investigation that forms the backdrop of this article. For this, we adopt an exploratory approach imposed by the observation that the literature was still virgin regarding solidarity markets. Starting with a preliminary section of contextualization, followed by a presentation of the Larache solidarity market and its cooperatives, the field of our research, justification for the choice of research instrument, we land in a final section of analysis/discussion of the results, formulation of synthesis/conclusions to open suggestions for solutions that we hope will contribute to improving the living conditions of disadvantaged populations.