The indigenous rural woman in Bolivia and the equality aim. A strategic map application based on cooperative values

Abstract

The present economic and social conditions in rural areas of Bolivia have relegated women to a secondary role and, in many cases, unfair. The cooperative movement, and specifically its philosophy based on a set of values, is presented as a very viable alternative to change the situation discussed above and to make indigenous rural women to be considered in terms of equality in family and community contexts. However, we need to apply a tool, which has consisted of a personal and innovative adaptation of the traditional strategy map proposed by Kaplan and Norton (1992), through which the interrelationships between objectives from different perspectives, contribute the achievement of the outlined vision.