Vol. 19 No. 1 (2025) | Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias

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Revistas Científicas Complutenses

Ediciones Complutense

Cubierta Pensar la Publicidad 19(1)

Vol. 19 No. 1 (2025)

Published: 2026-07-10

Editorial

Narrativa, publicidad y marcas

Marta de-Miguel-Zamora, Patricia Núñez-Gómez

1-2
- PDF (Spanish)

Articles

Resignified City: Brandalism, Countercultural Appropriation, and Semiotic Dispute over Advertising Space in Bogotá

Andrés Ricardo Novoa Montoya, Carlos Alberto Santacruz Londoño

3-17
- PDF (Spanish)
Nougat manufacturers of Jijona: advertising, brands and commercial strategies (1850-1936)

Francesc-Andreu Martínez Gallego

19-36
- PDF (Spanish)
Transmedia narratives and universes created by the toy industry for advertising purposes: The Barbie case

Ana María Ortega Fernández, Juan Antonio Roa Domínguez, Alfonso Rodríguez de Austria Giménez de Aragón

37-44
- PDF (Spanish)
Corporate identity in the third sector. The spot as a communication tool

Estrella Barrio-Fraile, Sonia-Aránzazu Ferruz-González, Lorena López-Font, María Pallarés-Renau

45-60
- PDF (Spanish)
Analysis of advertising within the narrative world of the Simpsons

Natalia Carretero-Gómez, Lucía Sánchez-Andrés, Eva Breva-Franch

61-72
- PDF (Spanish)
Narrative Construction of Longevity in Spanish Advertising: A Neuroscientific Approach to Award-Winning Campaigns at the Effie Awards

Evelyn López Pérez, Ignacio Blanco-Alfonso, Marilé Pretel-Jiménez

73-83
- PDF (Spanish)