Vol. 17 No. 2 (2023) | Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias

Skip to main content Skip to main navigation menu Skip to site footer

Revistas Científicas Complutenses

Ediciones Complutense

Cubierta Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias 17(2) 2023

Vol. 17 No. 2 (2023)

Published: 2025-01-09

Editorial

Nuevos instrumentos interdisciplinares para la caja de herramientas metodológica de la investigación sobre la publicidad

Isidro Jiménez Gómez, Adrián Torres Lucendo

79-82
- PDF (Spanish)

Articles

Estrategias de inclusión en la moda deportiva: evaluación de las marcas Nike y Adidas en Instagram

Eva Citlali Martínez-Estrella, Santiago Mayorga Escalada, Gema Bonales-Daimiel

83-93
- PDF (Spanish)
Media Strategies on Digital Platforms: Coverage of Drug Trafficking on X (formerly Twitter) by 24 Horas TVN and Radio Cooperativa

Paz Crisóstomo-Flores, Milette Mesías-Machuca

95-105
- PDF (Spanish)
Navigating in the post-digital age: strategies against ageism for effective generational inclusion

Ana Pilar Fañanás-Biescas, Isabel Iniesta-Alemán

107-115
- PDF (Spanish)
Communicating another type of consumption. Singularities of Social and Solidarity Economy (SSE) communication in Buenos Aires and its tensions with advertising

Rodrigo Fernández Miranda

117-127
- PDF (Spanish)
The «clickbait» factor in the face of the alleged jihadist threat of Champions League matches. Analysis of newspaper headlines and their impact on social media

Paula M. Núñez-Guerra

129-136
- PDF (Spanish)