• Presentacion

  Luis Felipe Solano Santos

  9-10

  • PDF (Spanish)

Editorial

• Editorial: Arte y Publicidad

  Raúl Eguizábal

  11-14

  • PDF (Spanish)

Articles

• Ads and sensationalism: the irruption of mass advertising

  Antonio Laguna Platero, Francesc-Andreu Martínez Gallego

  15-32

  • PDF (Spanish)
• The «others» in consumption of Harley-Davidson: analysis of exogroupal ties in the brand community

  Marc Barbeta Viñas

  33-51

  • PDF (Spanish)
• The advertising in Spanish Television after the law 8/2009 of Financing of the Corporation of Radio and Television Spanish. Analysis through the MasterChef case

  María Gallardo Rodríguez, Rodrigo Elías Zambrano, Gloria Jiménez-Marín

  53-74

  • PDF (Spanish)
• The cinematographic tráiler in Cecil B. DeMille and Ridley Scott.

  María Lois Campos

  75-89

  • PDF (Spanish)
• Parfum shop Floralia: A case of branded content at the beginning of the twentieth century

  María Arroyo Cabello

  91-108

  • PDF (Spanish)
• Heroism and propaganda. The configuration of the heroic in the propaganda of the armed conflict in Colombia

  Carlos Mario Berrío Meneses

  109-125

  • PDF (Spanish)
• Study of the slogan. Functions, rhetoric and literalism

  Raúl Eguizábal

  127-144

  • PDF (Spanish)
• Female stereotypes in graphic ads of luxury fashion, perfumery and cosmetic brands

  Doris Treviños Rodríguez, Paloma Díaz-Soloaga

  145-164

  • PDF (Spanish)

Reviews

• Ismael Nafría."La reinvención del New York Times. Cómo la dama gris del periodismo se está adaptando (con éxito) a la era móvil". Austin (Texas). Knight Center, 2017

  Rafael Conde Melguizo

  165-166

  • PDF (Spanish)
• Joaquín Sánchez. "Eficacia Publicitaria. Teorías y modelos aplicados". Madrid, Editorial Pirámide, 2017

  Teresa Pintado Blanco

  167-168

  • PDF (Spanish)