Analysis of Website Design of China's Largest Steel Companies through Fuzzy Logic
Keywords:
Fuzzy Logic, Website Design, Web Analytics and Comparative Study
Abstract
Corporate websites are a good mechanism for facilitating effective communication between suppliers and customers, and are one of the most effective techniques to facilitate communication and trading relations. In this research, the fuzzy logic has been applied for web analytics, focusing on the 7Cs of web design created by Jeffrey and Jaworski (2001). We observed that fuzzy logic allows reaching solutions that are closer to our reality in the case of web analytics. This work is a comparative study, and its purpose is to compare the performance of web design of the top 25 manufacturing companies and the top 25 trading companies of China's steel sector, with the best ranges of steel sales turnover in 2014.
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How to Cite
Duojiezhaki X., de Esteban Curiel J. y Antonovica A. (2017). Analysis of Website Design of China’s Largest Steel Companies through Fuzzy Logic. Cuadernos de Estudios Empresariales, 26, 79-103. https://doi.org/10.5209/CESE.54161
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