Exploring the touristic image of Granada by a sample of Spanish language students

  • María Eulalia Martíntez García Máster en Dirección Turística Internacional. Universidad Rey Juan Carlos.
  • Juan José Fernández Muñoz Departamento de Psicología Universidad Rey Juan Carlos de Madrid Campus de Alcorcón; Madrid, 28922
  • José Manuel Castaño Departamento de Psicología Universidad Rey Juan Carlos de Madrid Campus de Fuenlabrada; Madrid, 28943
DOI: https://doi.org/10.5209/rev_CESE.2013.v23.47661
Keywords: destination image, formation of destination image, tourism destination, Granada, Spanish language, clúster.

Abstract

The image of a destination has a strong influence on an individual´s buying decision making process. Understanding the formation of the tourist image and the importance of its dimensions has been one of the most investigated topics in tourism investigations. The current study deals with analyzing the image perceived of Granada according to a certain tourists whose main motivation consists of learning Spanish language. A questionnaire was conducted on a sample of 209 students with an average age of 21.71. Students belong to Centro de Lenguas Modernas which depends on Universidad de Granada. Answers have been analyzed by using different statistical methods: anova and clúster method.

Downloads

Download data is not yet available.

Article download

Crossmark

Metrics

How to Cite
Martíntez García M. E., Fernández Muñoz J. J. y Castaño J. M. (2015). Exploring the touristic image of Granada by a sample of Spanish language students. Cuadernos de Estudios Empresariales, 23, 27-53. https://doi.org/10.5209/rev_CESE.2013.v23.47661
Issue
Vol. 23 (2013)
Section
Articles

License

In order to support the global exchange of knowledge, the journal Cuadernos de Estudios Empresariales is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.