Changes in demand and adaptation strategies in sustainable agricultural production during COVID-19 pandemic confinement
Abstract
The pandemic has been a real shock, also in the markets for sustainable agricultural products. This article analyses, firstly and through secondary data, the changes in the consumption patterns of fresh produce of Spaniards during the COVID-19 pandemic, as well as the changes in the typology of channels and types of purchasing establishments. Secondly, primary data (surveys and interviews) are used to analyse the perception that a sample of farmers from Valencia (linked to sustainable production) have of the impact of confinement, and their response and adaptation strategies. The results highlight, on the consumers' side, changes in consumption habits (direct and internet purchases, higher quality, etc.) and, on the producers' side, differentiated strategies, with equally different effects depending on the initial production environment (certified organic farming versus sustainable practices) or the time elapsed (response in the first moments of confinement versus the response they were able to give after a few months), among others.
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