The Institutional Advertising of the Andalusian Government
Abstract
Since the advertising insertions done by the Andalusian Committee during the period of 1999-2009, it is analyzed the evolution of the Andalusian governmental advertising in several fields (Social, Political, Corporate and Commercial). This evolution is also studied in sectors of the institutional advertising, focusing the attention in three main issues: when, where and about what does the Committee make advertising of. The objective of this research, which results are presented in this work, is to clarify the behavior of the Andalusian Committee as advertiser.
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In order to support the global exchange of knowledge, the journal Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
