Advertising in the «Noticiero Extremeño» during 1924-1926
Abstract
The purpose of this publication is to analyse the advertising that was published in the newspaper entitled «Noticiero Extremeño» («News from Extremadura») in the triennium 1924-1926. For it, starting from a historical contextualization of the journal that is under study, the published advertisements are examined and different analysis are made, following quantitative and qualitative methodology. This way, a chronological study is developed for months; topographic, in order to know the localities where the advertisements are located; of sizes, to analyse the dimensions of the advertisements; graphic, to discern whether the advertising has graphic components or only textual elements; and a study of entities, to verify the advertising companies and their content. Lastly, it is done an interpretative analysis of the results, which intends to make explicit, on the one hand, the historical and social context, and on the other, the advertising typology in demand. All of it is presented annually and, in order to catch a glimpse of the evolution of advertising, jointly.
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