Advertising everyday life

  • José Miguel Marinas Complutense University of Madrid
DOI: https://doi.org/10.5209/rev_PEPU.2012.v6.40635
Keywords: advertising, everyday life, cultural patterns

Abstract

Everyday life is the field of advertising creativity. Patterns and symbols are modified and invented bythis phenomenon that substitute political culture.

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Published
2012-11-16
How to Cite
Marinas, J. M. (2012). Publicitar lo cotidiano. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 6, 41-51. https://doi.org/10.5209/rev_PEPU.2012.v6.40635
Issue
Vol. 6 (2012): Núm. Especial: Arte, Publicidad y Vida Cotidiana
Section
Articles

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