Una aproximación al marketing turístico sostenible desde la planificación estratégica

Abstract

From this article, the authors analyze strategic tourism planning as a technique that constitutes an excellent roadmap for the marketing of sustainable tourism products and services. In particular, its reflection and analysis are captured in a process methodology of different phases that should be followed to secure the marketing of tourism activities in harmony with the environment, social as much as natural, of a destination. Thus, this article is written with the intention to offer planners and marketing managers of tourism organizations, a tool of practical, useful and effective work that leads, step by step, towards tourism of quality that lasts in the time, that is, towards sustainable tourism.