Advertising medicines, secret remedies and specific medication in 19th-century Malaga press: characterization and textual configuration
Abstract
Malaga in the 19th century, in particular during its second half, offers excellent examples of the development of advertisement in newspapers through a key sector both for its high representation in the advertisement sections and for its persistence over time: product for health. The study of the linguistics keys of a corpus of advertising messages obtained from the Malaga press in the 19th century lets us analyze the evolution of a genre that gradually takes shape with a special language aimed at exalting the qualities of medicines and appealing to potential customers
Format
Crossmark
License
In order to support the global exchange of knowledge, the journal Círculo de Lingüística Aplicada a la Comunicación is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
