• Carta de la Directora

  Mª Francisca Blasco López

  9

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Articles

• Key organizational buying process of wine: the case of retailers in La Rioja

  Yolanda Sierra-Murillo, Cristina Olarte-Pascual, Lidia Gil Fernández

  11-31

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• EFQM Model and an Autonomous organization linked to a local entity. Is there compatibility?

  Antonia Ruiz Moreno, Victoria Cuerva Sellés, Dainelis Cabeza Pulles, María I. Roldán Bravo

  33-60

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• The Success of B2C Mobile Commerce: Adoption factors and Value propositions for Companies

  Blanca López-Catalán, Sonia San Martín, Nadia Jiménez

  61-78

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• Analysis of Website Design of China's Largest Steel Companies through Fuzzy Logic

  Xxx Duojiezhaki, Javier de Esteban Curiel, Arta Antonovica

  79-103

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• Can we be rational buying a house? A Behavioral Economics approach

  Guillermo García-Badell, Manuel Blanco

  105-123

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• Brand valuation through financial models. An application to Melia Hotels International

  Gracia Rubio-Marín, Mercedes Rodríguez Paredes

  125-153

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