Marketing logístico
Keywords:
logistic, marketing, strategy, supply chain, value, integration,
Abstract
Logistic has redefined its role in the business to turn into not only in a source for sustainable competitive advantage but also in a important element of marketing as a result of the possibilities offered to improve the added value through the supply chain. As a consecuence of its evolution, logistics has become a main area in the companies and in the economy as the proliferation of services activities in the logistic area shown and the logistic’s consideration of the decision makers in the public institutions. In this way, logistic leaves an exclusive operational orientation and complement its role with a commercial element to reinforce the marketing strategy and providing a variety alternatives to market unthinkeable no long time ago.Downloads
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Published
2004-01-01
How to Cite
García Villalobos J. C. (2004). Marketing logístico. Cuadernos de Estudios Empresariales, 14, 63-86. https://revistas.ucm.es/index.php/CESE/article/view/CESE0404110063A
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