Proposal for designing an indicator system to know the Canarian short-term touristic perspective

  • Yasmina Torres Lorenzo Máster en Dirección y Planificación del Turismo. Universidad de La Laguna
  • Raúl Martín Hernández Máster en Dirección y Planificación del Turismo. Universidad de La Laguna
Keywords: Tourism, tourism situation, tourism scenario, Canary Islands, basic indicators, key indicators, synthetic indicators, indicator system

Abstract

In the current context of excess of information, to make decisions is not easy, and if we are talking about a sector like Tourism, one of the most important sources of revenue for the Canary Islands, this is even harder. Solving this problem is the reason why this project appears, with the intention of creating an indicator system with whom to explain the short-term touristic perspective, in this case for the Canary Islands (although it can be applied to other regions). For this project, we have worked with three levels of information (basic, key and synthetic indicators), trying to establish a useful tool in web format, very simple and with a quick view, for helping us to understand the current status of Tourism. The main objective of this work is to help to make decisions in the public and private sector.

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How to Cite
Torres Lorenzo Y. y Martín Hernández R. (2015). Proposal for designing an indicator system to know the Canarian short-term touristic perspective. Cuadernos de Estudios Empresariales, 23, 55-74. https://doi.org/10.5209/rev_CESE.2013.v23.47662
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Articles