Evolutionary strategies of object-sign

  • Anna M. Tripaldi-Proaño University of Azuay
  • Toa D. Tripaldi-Proaño University of Azuay
  • Piercosimo Tripaldi-Cappelletti University of Azuay
  • Daniel Arévalo-Peña University of Azuay
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Keywords: Evolution, design, meme, semiotics, sign
Agencies: Universidad del Azuay

Abstract

The present study examines the relationship between design and culture. The article focuses on discovering the mechanics through which a design remains or it is modified. By exploring the product of design, from a semiotic perspective and the evolutionary theory, this research tries to clarify the ways in which the design brings meanings; therefore, its role in the maintenance and revitalization of cultural identity is assessed. Starting from an inter- and trans-disciplinary perspective, a theoretical reflection and proposal is defined. The proposal is then validated through a case analysis driven Content Analysis and Multivariate Data Processing methodology. Finally, the accelerated transit of the objects of consumption in the contemporary society is analyzed.

Author Biographies

Anna M. Tripaldi-Proaño, University of Azuay
Profesora e investigadora en la Facultad de Diseño y la lafultad de Filosofía de la Universidad del Azuay,  Directora de Cultura de la Universidad del Azuay
Toa D. Tripaldi-Proaño, University of Azuay
Profesora e investigadora en la Facultad de Diseño la Universidad del Azuay,  Directora de Comunicación y Publicaciones de la Universidad del Azuay
Piercosimo Tripaldi-Cappelletti, University of Azuay
Profesor e investigador de la Facultad de CIencias y Tecnología de la Universidad del Azuay, experto en análisis estadístico.
Daniel Arévalo-Peña, University of Azuay
Graduado de las Escuelas de Diseño de Objetos y Diseño Gráfico de la Universidad del Azuay.
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Published
2017-09-18
How to Cite
Tripaldi-Proaño, A. M., Tripaldi-Proaño, T. D., Tripaldi-Cappelletti, P., & Arévalo-Peña, D. (2017). Evolutionary strategies of object-sign. Arte, Individuo Y Sociedad, 29(3), 619-635. https://doi.org/10.5209/ARIS.56215
Issue
Vol. 29 No. 3 (2017)
Section
Articles

License

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