La publicidad como reclamo: valores y antivalores sociales.

  • Marian L.F. Cao
  • Juan Carlos Pérez Gauli
DOI:
Keywords: publicity, stereotypes, social values, insolidarity

Abstract

This paper analyses the contents of advertising from a historical point of view and from an iconological perspective, trying to decode the stereotypes and values beyond the subject supposed to be solved.
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Published
1996-01-01
How to Cite
Cao, M. L., & Pérez Gauli, J. C. (1996). La publicidad como reclamo: valores y antivalores sociales. Arte, Individuo Y Sociedad, 8, 65. https://revistas.ucm.es/index.php/ARIS/article/view/ARIS9696110065A
Issue
No. 8 (1996)
Section
Articles

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