Simplicity in the design of graphic marks: analysis of preference
Keywords:
Simplicity, graphic design, visual identity, preference, graphic marks
Abstract
Many authors and professionals refer to the simplicity as one of the fundamental features of good design; however, it seems necessary to wonder about the perception of the public about this visual characteristic. From a previous pilot experience, this study tries to analyze the response towards simplicity or complexity -its opposite technique- in the field of visual identity, specifically. The research makes a previous description of both concepts from five variables and uses the Preference index as a tool to measure the reaction of the receiver. Following this model, and through the evaluation of the redesign of 30 real graphic marks by 1304 participants, the work concludes that there is a significant predilection for simplicity, which increases remarkably when the relationship between the subject and graphic design (in terms of professional profile, training and knowledge) is closer.Format
Crossmark
Published
2018-04-03
How to Cite
Suárez-Carballo, F., Galindo-Rubio, F., & Martín-Sanromán, J. R. (2018). Simplicity in the design of graphic marks: analysis of preference. Arte, Individuo Y Sociedad, 30(2), 275-293. https://doi.org/10.5209/ARIS.56791
Issue
Section
Articles
License
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