Los estereotipos urbanos a través de la publicidad turística
Keywords:
Cities, Tourism, Advertising, Stereotypes, Brands
Abstract
The aim of this article is to make a short analysis on the way some of the most represented cities in literature advertise their touristic offer. It is about checking whether stereotypes that have traditionally been associated to cities such as Paris, Rome, Venice or Madrid persist. Therefore we would like to observe how advertising language works in order to support those stereotypes.Format
Crossmark
Published
2011-03-21
How to Cite
Muñoz Carrobles, D. (2011). Los estereotipos urbanos a través de la publicidad turística. Revista de Filología Románica, 2, 43-46. https://revistas.ucm.es/index.php/RFRM/article/view/RFRM0808330043A
Issue
Section
Articles
License
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