• Presentación

  Natalia Abuín Vences

  9-10

  • PDF (Spanish)

Editorial

• Editorial

  Miguel Ángel Furones

  11-13

  • PDF (Spanish)

Articles

• Study of the slogan. Source, attributes and typology

  Raúl Eguizábal

  15-32

  • PDF (Spanish)
• MUVAP (2001- 2016): The virtual museum that documents the history of advertising and graphic design in Spain

  Aida María de Vicente Domínguez

  33-51

  • PDF (Spanish)
• The building of a myth through the narratives of the Apple brand: story of life, advertising and fiction on Steve Jobs

  Beatriz Braga Bezerra, Viviane Riegel, Goldsmiths College

  53-68

  • PDF (Spanish)
• The video clip as commercial: Presence and Evolution of Product placement in the Music Video

  Jennifer Rodríguez-López, José Patricio Pérez-Rufí

  69-82

  • PDF (Spanish)
• The ads of advertisers: advertising media in the Almanac Bailly-Baillière (1895-1922)

  Manuel Martín García, LI Zhenxing

  83-100

  • PDF (Spanish)
• The sponsorship in the age of branded content

  Cristina Díaz Anichtchenko, Eva Breva Franch

  101-120

  • PDF (Spanish)
• Creative advertising and training for creative professionals in digital culture

  Marta Perlado Lamo de Espinosa, Juana Rubio Romero

  121-140

  • PDF (Spanish)

Reviews

• Fernández, Jorge David: Mecanismos estratégicos en publicidad: de la USP a las Lovemarks. Sevilla, Advook Editorial, 2014

  Antón Álvarez-Ruiz

  141-143

  • PDF (Spanish)
• Luís Fernando Morales Morante. "Editing and Montage in International Film and Video: Theory and Technique"

  Joan Marimon Pedrosa

  144-145

  • PDF (Spanish)