Definición y naturaleza del trailer cinematográfico
Keywords:
Coming attractions, Trailer, Teaser, Marketing, Audiovisual advertising, Film advertising
Abstract
Nowadays, movie trailers have a crucial role in the film industry. Nevertheless, despite its omnipresence, there is no much theoretical work about these little movies. The aim of this paper is to locate movie trailers in the advertising and marketing world in general and to rigorously describe every type of trailers we can find within the advertising spectrum such as teaser trailers, theatrical trailers, clip trailers or behind the scenes trailers among others.Format
Crossmark
Published
2008-04-17
How to Cite
Dornaleteche Ruiz, J. (2008). Definición y naturaleza del trailer cinematográfico. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 1(2), 99-116. https://revistas.ucm.es/index.php/PEPU/article/view/PEPU0707220099A
Issue
Section
Articles
License
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