Narrativas estratégicas rusa y ucraniana y su impacto en Chile, Colombia, España y México
- Carlos Berrío-Meneses Universidad Católica Luis Amigó https://orcid.org/0000-0002-0172-5586
- Carolina Yepes Hernández Institución Universitaria de Envigado https://orcid.org/0009-0003-7068-8517
Resumo
Esta pesquisa caracteriza as narrativas estratégicas da Rússia e da Ucrânia no contexto da guerra entre os dois países e, em seguida, determina seu impacto nos jornais de maior reputação no Chile, na Colômbia, na Espanha e no México. A caracterização inicial foi realizada por meio de uma revisão sistemática da literatura, e a comparação foi feita utilizando um modelo de aprendizado de máquina que analisou 32.916 manchetes e resumos de notícias produzidos ao longo de mais de uma década — de 2014 a 2025. A narrativa estratégica ucraniana enfatiza a resistência e a defesa do país contra a invasão, ao mesmo tempo em que denuncia as consequências humanitárias da agressão. A narrativa estratégica russa consolida Putin como um líder desafiador diante do Ocidente, lutando para redefinir a ordem global.
Biografias do Autor
Doctor en Comunicación audiovisual, publicidad y Relaciones Públicas de la Universidad Complutense de Madrid. Magíster en Estudios Políticos de la Universidad Pontificia Bolivariana. Actualmente, se desempeña como docente investigador de la Universidad Católica Luis Amigó y lidera el grupo de investigación Urbanitas, categoría A1 de Minciencias. Cuenta con más de 15 años de experiencia docente y de investigación y sus áreas de interés giran en torno a la comunicación política, las narrativas estratégicas, los relatos simbólicos, el branding y la analítica de datos.
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Magíster en Derechos Humanos y Cultura de Paz | Profesional en Relaciones Internacionales
Docente universitaria con trayectoria en la enseñanza de cátedras clave para la formación crítica en ciencias sociales: Relaciones Internacionales, Historia del Conflicto Colombiano, Geografía Económica y geopolítica. Mi ejercicio docente articula la teoría con la coyuntura internacional y los debates contemporáneos sobre paz, derechos humanos y política global. He acompañado procesos de formación con énfasis en el análisis crítico, el pensamiento estratégico y el desarrollo de competencias investigativas.
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