Recovery and recycling of the popular culture of late Francoism in the Spanish television of the 90s
Abstract
The advent of private television in Spain triggers a new model of television ruled by the competition for the audiences, where entertainment gains priority. This article aims to show how creators and stars from Late Francoist popular culture are recovered in this new context. Despite having lost a central position in the audiovisual media in the eighties, now they are employed as a guarantee of massive success. We find two major tendencies within this strategy: the recycling of polyvalent professionals and the recovering of symbolically exiled professionals. Spain steps into the global dynamics of private television, frequently hybridising transnational genres and formats with well-known national referents.
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