How the “History of Advertising” was written: Historiographical basis and periodization scheme

  • Alfonso Méndiz Noguero University of Malaga
DOI: https://doi.org/10.5209/rev_HICS.2014.v19.44951
Keywords: History of advertising, Beginning of advertising, Historiography, Periodization Advertisement.

Abstract

Nowadays books about history of advertising differ in structure and historical foundation. In this paper we study the first books published about the subject (between 1874 and 1968) to discover where the origins of advertising lies, what periodization scheme are used and which advertising concepts are assumed to consolidate first scientific basis in this field.
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Published
2014-04-28
How to Cite
Méndiz Noguero, A. (2014). How the “History of Advertising” was written: Historiographical basis and periodization scheme. Historia Y Comunicación Social, 19, 195-207. https://doi.org/10.5209/rev_HICS.2014.v19.44951
Issue
Vol. 19 (2014): Número especial (enero): La comunicación en la profesión y en la universidad de hoy
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Articles

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