Music persuasion in audio-visual marketing. The example of Coca-Cola
Keywords:
Music, persuasion, neuromarketing, Coca-Cola, audio-visual mass media.
Abstract
Nowadays, marketing in audio-visual mass media is changing so that it can be available to the largest audience possible. This is possible through neuromarketing, playing with the power of persuasion and music.Format
Crossmark
Published
2014-02-05
How to Cite
Sánchez-Porras, M.-J. (2014). Music persuasion in audio-visual marketing. The example of Coca-Cola. Historia Y Comunicación Social, 18, 349-357. https://doi.org/10.5209/rev_HICS.2013.v18.44333
Section
Articles
License
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