Women as brand in the Spanish movie posters for the period 2010-2013
Keywords:
Poster, film, women, men, advertising, brand.
Abstract
In this work we are going to define and highlight the visual characteristics of women in film poster in recent years (2010-2013) and whether their presence contributes as a brand image for spanish cinematography not only at home but abroad also. Our aim is to establish key visual features on which rests the image transmitted through cinema advertising.Format
Crossmark
Published
2014-02-03
How to Cite
Perales Bazo, F. (2014). Women as brand in the Spanish movie posters for the period 2010-2013. Historia Y Comunicación Social, 18, 189-201. https://doi.org/10.5209/rev_HICS.2013.v18.44236
Section
Articles
License
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