Narrativas estratégicas rusa y ucraniana y su impacto en Chile, Colombia, España y México
- Carlos Berrío-Meneses Universidad Católica Luis Amigó https://orcid.org/0000-0002-0172-5586
- Carolina Yepes Hernández Institución Universitaria de Envigado https://orcid.org/0009-0003-7068-8517
Resumen
Esta investigación caracteriza las narrativas estratégicas de Rusia y Ucrania, en el contexto de la guerra entre ambos países, y luego determina su impacto en los periódicos con mayor reputación en Chile, Colombia, España y México. La caracterización inicial se hizo a través de una revisión sistemática de literatura y la comparación por medio de un modelo de machine learning que analizó 32.916 titulares y resúmenes noticiosos producidos a lo largo de más de una década - 2014 al 2025. La narrativa estratégica ucraniana enfatiza en la resistencia y defensa de este país ante una invasión, mientras denuncia las consecuencias humanitarias de la agresión. La narrativa estratégica rusa consolida a Putin como un líder desafiante ante Occidente que lucha por la redefinición del orden global.
Biografía del autor/a
Doctor en Comunicación audiovisual, publicidad y Relaciones Públicas de la Universidad Complutense de Madrid. Magíster en Estudios Políticos de la Universidad Pontificia Bolivariana. Actualmente, se desempeña como docente investigador de la Universidad Católica Luis Amigó y lidera el grupo de investigación Urbanitas, categoría A1 de Minciencias. Cuenta con más de 15 años de experiencia docente y de investigación y sus áreas de interés giran en torno a la comunicación política, las narrativas estratégicas, los relatos simbólicos, el branding y la analítica de datos.
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Magíster en Derechos Humanos y Cultura de Paz | Profesional en Relaciones Internacionales
Docente universitaria con trayectoria en la enseñanza de cátedras clave para la formación crítica en ciencias sociales: Relaciones Internacionales, Historia del Conflicto Colombiano, Geografía Económica y geopolítica. Mi ejercicio docente articula la teoría con la coyuntura internacional y los debates contemporáneos sobre paz, derechos humanos y política global. He acompañado procesos de formación con énfasis en el análisis crítico, el pensamiento estratégico y el desarrollo de competencias investigativas.
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