Participation and value generation in Colombian independent and online media
- Néstor Julián Restrepo Echavarría Universidad EAFIT https://orcid.org/0000-0002-2881-1249
- María Isabel Villa Montoya Universidad EAFIT https://orcid.org/0000-0002-4903-4223
- Nicolás Molina Arroyave Universidad EAFIT https://orcid.org/0000-0001-7550-1940
Abstract
Audience participation is an essential component of online content production and financing. This study aims to identify how participation contributes to creating, capturing, and networking value in Colombia’s digital and independent media. Based on 17 semi-structured interviews with media leaders and organizations that promote and associate these media in Colombia and Latin America, it is recognized that these journalistic projects have audience participation scenarios mainly in production processes, the selection and creation of content, funding strategies, and cultural and political advocacy activities.
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