History of public relations in Andalusia since the late nineteenth century to the mid-twentieth
Keywords:
public relations in Spain, history of public relations, house organ, Exposición Ibero-americana of 1929, Andalusia.
Abstract
This study tries to find a history of public relations in Andalusian. We made a literature review of the work of outstanding researchers Andalusian communication field. The results are described cases of house organ from the late nineteenth century and the innovative public relations that took place during the organization and development of the Ibero - American Exposition in Seville in 1929. These examples help to cement the notion of a public relations own homelands and live longer.Format
Crossmark
Published
2018-11-05
How to Cite
Reina Estévez, J., & Almansa Martínez, A. (2018). History of public relations in Andalusia since the late nineteenth century to the mid-twentieth. Historia Y Comunicación Social, 23(2), 425-438. https://doi.org/10.5209/HICS.62266
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Articles
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