Las acciones de comunicación, la web 2.0 y la  actividad promocional

Javier Sendra García; María Tejerina Arreal; Mª Luisa García Guardia

doi:10.5209/rev_HICS.2014.v19.45145

Comunication actions, web 2.0 and promotional activity

Javier Sendra García Complutense University of Madrid
María Tejerina Arreal University of Murcia
Mª Luisa García Guardia Complutense University of Madrid

DOI: https://doi.org/10.5209/rev_HICS.2014.v19.45145

Keywords: Web 2.0, communication, promotional activity, consumer.

Abstract

This research addresses an understudied area of knowledge in Academia: the communication actions, Web 2.0 and promotional activities. All these areas have been widely studied separately, but the relationships between them has not been addressed so extensively and from a global perspective.

View Citations

Format

PDF (Spanish)

Crossmark

Metrics

Published

2014-05-06

How to Cite

Sendra García, J., Tejerina Arreal, M., & García Guardia, M. L. (2014). Comunication actions, web 2.0 and promotional activity. Historia Y Comunicación Social, 19, 439-454. https://doi.org/10.5209/rev_HICS.2014.v19.45145

Download Citation

Issue

Vol. 19 (2014): Número especial (marzo): La comunicación en la profesión en la universidad de hoy

Section

Articles

License

In order to support the global exchange of knowledge, the journal Historia y Comunicación Social is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.