Elderly, advertising and media: A theoretical review
Keywords:
Mayores, Publicidad, Representación, Medios de Comunicación, Televisión.
Abstract
This paper aims to review the main studies relating to elderly people with media and advertising, and how they are represented. Many of these studies show that the image of the elderly has been traditionally underrepresented, undervalued and stereotyped both programs and ads. The entertainment and advertising industries must become more aware about their (lack of) segmentation strategy over 55 years a growing niche with specific weight and more relevant in industrialized countries.Format
Crossmark
Published
2014-04-28
How to Cite
Mancebo-Aracil, J. F. (2014). Elderly, advertising and media: A theoretical review. Historia Y Comunicación Social, 19, 573-589. https://doi.org/10.5209/rev_HICS.2014.v19.45050
Issue
Section
Articles
License
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