Sustainability as core focus of brand business culture: the case of e-car
Keywords:
Sustainability, e-car, climate change, advertising, advertising investment.
Abstract
The concept of “sustainability” goes beyond purely environmental approaches and it has acquired a strategic dimension in business communication today. The e-car brands are a clear example of this reformulation of this concept through its advertising campaigns.Format
Crossmark
Published
2014-02-05
How to Cite
Botey López, J., Martín Guart, R., & Rom, J. A. (2014). Sustainability as core focus of brand business culture: the case of e-car. Historia Y Comunicación Social, 18, 529-547. https://doi.org/10.5209/rev_HICS.2013.v18.44347
Section
Articles
License
In order to support the global exchange of knowledge, the journal Historia y Comunicación Social is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
