Television, Cinema and Advertising, as a Source for Past and Present Knowledge
Keywords:
Advertising, TV fiction, movies, citizenship, media literacy
Abstract
Mass Media are a source of research for past and present knowledge that permit to show the articulation between social and collective changes with the individual transformations. In this article, we present a method of analysis that we have experimented with film, television and advertising products. Our procedure permits to reveal the plural social reality due that it shows a lot of different types of individual humans in public and private spaces. Our proposed methodology has exceeded the content analysis based on general perceptions.Format
Crossmark
Published
2014-02-05
How to Cite
Molina Rodríguez-Navas, P., Simelio Solà, N., & Ibarz Gelabert, J. (2014). Television, Cinema and Advertising, as a Source for Past and Present Knowledge. Historia Y Comunicación Social, 18, 461-471. https://doi.org/10.5209/rev_HICS.2013.v18.44342
Section
Articles
License
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