Music persuasion in audio-visual marketing. The example of Coca-Cola
Keywords:
Music, persuasion, neuromarketing, Coca-Cola, audio-visual mass media.
Abstract
Nowadays, marketing in audio-visual mass media is changing so that it can be available to the largest audience possible. This is possible through neuromarketing, playing with the power of persuasion and music.Downloads
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Format
Crossmark
Published
2014-02-05
How to Cite
Sánchez-Porras, M.-J. (2014). La persuasión de la música en la publicidad. El ejemplo Coca-Cola. Historia y Comunicación Social, 18, 349-357. https://doi.org/10.5209/rev_HICS.2013.v18.44333
Section
Articles
License
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