Innovation in postgraduate education in communication: service learning as a pedagogical strategy.

  • Alejandro Álvarez Nobell Universidad Nacional de Córdoba (Argentina)
  • Nerea Vadillo Bengoa Universidad San Jorge (España)
Keywords: Communication, Learning Service, ApS, Teaching Innovation, Social Responsibility University, Postgraduate

Abstract

The service-learning proposals APS-applied to graduate in communication, they want to provide more social and practical meaning to academic knowledge and also form social responsibility. This article describes the practice of service-learning training called “Solidarity Marathon Corporate Communication: Protagonists of Change” that in a row, in 2012 and 2013 was held in Zaragoza, sponsored by BrandPR Master in Marketing and Communication Corporate San Jorge University.

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Published
2014-02-05
How to Cite
Álvarez Nobell, A., & Vadillo Bengoa, N. (2014). Innovación en la enseñanza de posgrado en comunicación: el aprendizaje-servicio como estrategia pedagógica. Historia y Comunicación Social, 18, 263-277. https://doi.org/10.5209/rev_HICS.2013.v18.44326