Transmediality in Digital Environments

  • Pilar Carrera Álvarez Carlos III University of Madrid
  • Nieves Limón Serrano Carlos III University of Madrid
  • Eva Herrero Curiel Carlos III University of Madrid
  • Clara Sainz de Baranda Andújar Carlos III University of Madrid
Keywords: transmedia storytelling, digital narrative, communication, journalism.

Abstract

This article explores some structural features of the so-called “transmedia storytelling”. In order to progress towards a conceptual clarification, the Internet has to be considered as a mass media with specific and privative traits that would define the “form of the media”: global, viral, participative, continuous (or almost), mobile, pervasive, pragmatically oriented etc. Some opinions of professionals related to the field have also been taken into account and are presented here. As a conclusion we offer a tentative definition of “transmedia storytelling” from a processual perspective.
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Published
2014-02-03
How to Cite
Carrera Álvarez, P., Limón Serrano, N., Herrero Curiel, E., & Sainz de Baranda Andújar, C. (2014). Transmediality in Digital Environments. Historia Y Comunicación Social, 18, 535-545. https://doi.org/10.5209/rev_HICS.2013.v18.44257