Film Promotion in the Digital Universe. The End of the Cinema Exhibition in Spain.
Keywords:
Brand, Spanish Cinema, Internet
Abstract
This article is a research on the status of the promotion, distribution and exhibition in Spain. Tackling the new forms of promotion and exhibition and the new model of viewer/spectator/audience in the Digital Universe.Format
Crossmark
Published
2014-02-03
How to Cite
Deltell, L., & García Fernández, E. C. (2014). Film Promotion in the Digital Universe. The End of the Cinema Exhibition in Spain. Historia Y Comunicación Social, 18, 203-217. https://doi.org/10.5209/rev_HICS.2013.v18.44237
Section
Articles
License
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