Economic performance of Spanish sport newspapers. The impact of new technologies in their business accountability
Keywords:
Newspaper industry, sport newspapers, Information Society, online newspapers, general information newspapers, Internet.
Abstract
A study of sport newspapers main indicators shows that they at present fare better than conventional information newspapers. This paper also provides a new indicator: the average reading frequency that shows us the relevance that readers attach to sport newspapers. Throughout the paper a statistical database is afforded in order to establish the relationship between online readers and the development of Information Society. The study also offers a statistical relationship between the diminishing diffusion indexes of pay printed newspapers and the changing percentages of readers of online newspapersFormat
Crossmark
Published
2012-11-16
How to Cite
Larrañaga Rubio, J. (2012). Economic performance of Spanish sport newspapers. The impact of new technologies in their business accountability. Historia Y Comunicación Social, 17, 231-248. https://doi.org/10.5209/rev_HICS.2012.v17.40608
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