Russian and Ukrainian strategic narratives and their presence in the media of Chile, Colombia, Spain, and Mexico
- Carlos Berrío-Meneses Universidad Católica Luis Amigó https://orcid.org/0000-0002-0172-5586
- Carolina Yepes Hernández Institución Universitaria de Envigado https://orcid.org/0009-0003-7068-8517
Abstract
This research characterizes the strategic narratives of Russia and Ukraine in the context of the war between the two countries and then determines their impact on the most reputable newspapers in Chile, Colombia, Spain, and Mexico. The initial characterization was carried out through a systematic literature review, and the comparison was performed using a machine learning model that analyzed 32,916 headlines and news summaries produced over more than a decade—from 2014 to 2025. The Ukrainian strategic narrative emphasizes the country's resistance and defense against invasion, while denouncing the humanitarian consequences of aggression. The Russian strategic narrative consolidates Putin as a defiant leader in the face of the West, fighting to redefine the global order.
Author Biographies
Doctor en Comunicación audiovisual, publicidad y Relaciones Públicas de la Universidad Complutense de Madrid. Magíster en Estudios Políticos de la Universidad Pontificia Bolivariana. Actualmente, se desempeña como docente investigador de la Universidad Católica Luis Amigó y lidera el grupo de investigación Urbanitas, categoría A1 de Minciencias. Cuenta con más de 15 años de experiencia docente y de investigación y sus áreas de interés giran en torno a la comunicación política, las narrativas estratégicas, los relatos simbólicos, el branding y la analítica de datos.
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Magíster en Derechos Humanos y Cultura de Paz | Profesional en Relaciones Internacionales
Docente universitaria con trayectoria en la enseñanza de cátedras clave para la formación crítica en ciencias sociales: Relaciones Internacionales, Historia del Conflicto Colombiano, Geografía Económica y geopolítica. Mi ejercicio docente articula la teoría con la coyuntura internacional y los debates contemporáneos sobre paz, derechos humanos y política global. He acompañado procesos de formación con énfasis en el análisis crítico, el pensamiento estratégico y el desarrollo de competencias investigativas.
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