Twitter BrandDirectors: the brand effect of spanish media directors on social networks
Keywords:
Journalism, Social Media, Twitter, leadership, press, branddirector
Abstract
Background. Twitter is one of the tools used today by journalists from around the world. One measure of visibility of a Twitter account is the number of followers. In this paper we analyze the behavior on Twitter in the Spanish media and its directors. Material and methods. We use the followers of the directors and media Twitter accounts. With this data we make two rankings and a bidimensional chart. Results and conclusions. We found a group of directors who are their own brand (branddirectors): Ignacio Escolar, Peter J. Ramirez, Julio Alonso and Alfredo Relaño, among others. We also found medi with high visibility in Twitter but the directors do not: El País, Muy Interesante, Marca, RTVE, among others.Format
Crossmark
How to Cite
Herrero-Solana, V., & Trillo-Domínguez, M. (2014). Twitter BrandDirectors: the brand effect of spanish media directors on social networks. Estudios Sobre El Mensaje Periodístico, 20(1), 131-146. https://doi.org/10.5209/rev_ESMP.2014.v20.n1.45223
Issue
Section
Studies
License
In order to support the global exchange of knowledge, the journal Estudios sobre el Mensaje Periodístico is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
