Social influence in online film communities: filmaffinity as case study
Keywords:
Online film communities, social influence, ratings, reviews, recommendations.
Abstract
Online film communities are social networks that promote the interaction between users interested in cinema. Through average ratings, verbal reviews and recommendations of films, content is generated capable of influencing the choice of users. Drawing from Filmaffinity case study, the largest Spanish-speaking film community, this paper analyzes the social informational influence exerted in film communities. The study shows the mechanisms of influence identifying the actors and differentiating the types of contents: informational, social and commercial. The paper ends with a research agenda.Format
Crossmark
Published
2018-04-17
How to Cite
Gavilán, D., Martínez-Navarro, G., & Fernández-Lores, S. (2018). Social influence in online film communities: filmaffinity as case study. Estudios Sobre El Mensaje Periodístico, 24(1), 551-565. https://doi.org/10.5209/ESMP.59966
Issue
Section
Research and Documents
License
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