The Profession in the Classroom: how to research and improve the job of future. Community Manager: Planning and Research in ICT

  • Patricia Núñez Gómez Complutense University of Madrid
  • Sandrina Teixeira Instituto Politécnico de Porto. ISCAP
  • María Luisa García Guardia Complutense University of Madrid
Keywords: EEES, ICT, Community manager, e-brands

Abstract

The paper summarizes the work carried out by the research team in the classroom of new technologies working both knowledge and research skills and practical application of one of the students’ future careers: the role of community manager . After the experience, students are able to develop indicators on social networks, brand comparisons and plan a future strategy.
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Published
2012-12-17
How to Cite
Núñez Gómez, P., Teixeira, S., & García Guardia, M. L. (2012). The Profession in the Classroom: how to research and improve the job of future. Community Manager: Planning and Research in ICT. Estudios Sobre El Mensaje Periodístico, 18, 951-57. https://doi.org/10.5209/rev_ESMP.2012.v18.41065