Advertising in Spain as a marketing element: limits

Abstract

The new Criminal Code offense advertising includes among its provisions, noting the growing risk generated by the creative audacity of some advertising, for those limits, socially accepted, hype, do not stop at what misleading, creating confusion or the good faith of consumers. Advertising self-regulation through the application of codes of ethics is a palliative to avoid judicial remedy, while denoting that conscious deception or breach of the rules governing advertising or lawful commerce is accepted by some without the least scruple. Hiding behind freedom of speech is introduced into the market much information contaminated. If not detected early, the risks to consumers are deceived many, the same as for the fair trader.