From Graphic Design to Communication in the Exhibition Context

A Virtual Approach

  • Nerea Gil Muñoz de la Nava Laboratorio de Investigación y Experimentación Museográfica (LIME), Comunidad de Madrid https://orcid.org/0000-0003-0325-4607
  • Marina Suárez Fernández Laboratorio de Investigación y Experimentación Museográfica (LIME), Comunidad de Madrid https://orcid.org/0000-0001-5290-8916
  • Guadalupe Cerezuela Sáenz de Buruaga Laboratorio de Investigación y Experimentación Museográfica (LIME), Comunidad de Madrid https://orcid.org/0000-0002-7841-2334
Keywords: Museography, Graphic Design, New Technologies, Visual Arts, Alcalá 31

Abstract

Graphic design is as common as unnoticed. From this paradox it arises the necessity for its upgrade. Referring to its most primal function, of communicating, this article proposes to consider the concept from its base with the objective of generating new strategies that awaken interest in the audiences and multiply the possibilities of the exhibition in terms of dialectical experience. For this purpose visual arts serve as an inspiration and new technologies allow us to experiment with the design and creation of exhibition spaces.

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Published
2019-10-15
How to Cite
Gil Muñoz de la Nava, Nerea, Marina Suárez Fernández, e Guadalupe Cerezuela Sáenz de Buruaga. “Del diseño gráfico a la comunicación en el espacio expositivo: una aproximación virtual”. Eikón / Imago 8 (outubro 15, 2019): 185–197. Acesso em outubro 13, 2026. https://revistas.ucm.es/index.php/EIKO/article/view/73432.
Section
Monographic theme

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