• Carta de la Directora

  Mª Francisca Blasco López

  9

  • PDF (Spanish)

Articles

• Key organizational buying process of wine: the case of retailers in La Rioja

  Yolanda Sierra-Murillo, Cristina Olarte-Pascual, Lidia Gil Fernández

  11-31

  • PDF (Spanish)
• EFQM Model and an Autonomous organization linked to a local entity. Is there compatibility?

  Antonia Ruiz Moreno, Victoria Cuerva Sellés, Dainelis Cabeza Pulles, María I. Roldán Bravo

  33-60

  • PDF (Spanish)
• The Success of B2C Mobile Commerce: Adoption factors and Value propositions for Companies

  Blanca López-Catalán, Sonia San Martín, Nadia Jiménez

  61-78

  • PDF (Spanish)
• Analysis of Website Design of China's Largest Steel Companies through Fuzzy Logic

  Xxx Duojiezhaki, Javier de Esteban Curiel, Arta Antonovica

  79-103

  • PDF (Spanish)
• Can we be rational buying a house? A Behavioral Economics approach

  Guillermo García-Badell, Manuel Blanco

  105-123

  • PDF (Spanish)
• Brand valuation through financial models. An application to Melia Hotels International

  Gracia Rubio-Marín, Mercedes Rodríguez Paredes

  125-153

  • PDF (Spanish)