Construcción de marca en Internet. Aplicación de un modelo interactivo
Abstract
Es necesario recordar que Internet, como los otros medios de comunicación conocidos, está regido por fines comerciales y lógica de mercado y, en este sentido, gran parte de la investigación desarrollada tiende a aplicar las técnicas y las perspectivas desarrolladas en el entorno del marketing.Format
Crossmark
License
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Área Abierta. Revista de Comunicación Audiovisual y Publicitaria is an open access journal that does not charge authors for article processing (submission, review or editing) or publication.
