Business ethics and corporate image
Abstract
For a long time business and ethics were considered to be opposite concepts. The old saying “business is business” described a situation in which being ethical meant losing money. Ethics was understood as something that couldn´t be afforded, a luxurious element that had a mainly cosmetic use. Today business ethics is part of corporate life and we cannot understand corporate management without the concept of business ethics, a concept that also plays an important role in the construction of a good corporate image.Format
Crossmark
License
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Área Abierta. Revista de Comunicación Audiovisual y Publicitaria is an open access journal that does not charge authors for article processing (submission, review or editing) or publication.
